Privacy Policy

Privacy Policy

SUPERIOR EQUINE HEALTH AND NUTRITION INC. and FEED MY HORSE™ Equine Nutrition Software (“Company”; “we”, “our") know you care about how your personal information is used and shared, and we take your privacy seriously. By using or accessing our Products and Services ("Services") in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

This Privacy Policy covers our treatment of personally identifiable information ("Personal Information") that we gather when you are accessing or using our Services, but not to the practices of companies we don’t own or control, or people that we don’t manage. We gather various types of Personal Information from our users, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our Services, to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described below.

Without consent of a parent or legal guardian no person under the age of 14 may use this software or register to use this software.  As the Parent providing consent to your Child’s use of the Services, you agree to be bound by this Agreement in respect of your Child’s use of the Services and are solely responsible for your Child’s use of the Services. You represent and warrant that you have the authority to agree to these Terms on your Child’s behalf. You also certify that you are legally permitted to use and access the Services and take full responsibility for the selection and use of and access to the Services.

We neither rent nor sell your Personal Information in personally identifiable form to anyone. However, we may share your Personal Information with third parties as described in this section:

Aggregated Personal Information that’s no longer personally identifiable.  We may anonymize your Personal Information so that you are not individually identified, and provide that information to our partners. We may also provide aggregate usage information to our partners, who may use such information to understand how often and in what ways people use our Services, so that they, too, can provide you with an optimal online experience.

We also reserve the right to use non-personal information (e.g., de-identified or aggregate data) for any purpose for example:  to evaluate, study, and improve the effectiveness of our programs.  In these situations, all data is disclosed either in aggregate form or with information that can identify you removed. In addition, when we work with collaborators, we contractually prohibit them from attempting to re-identify individuals from data that has been de-identified.

If you access the Services outside of Canada, you fully understand and unambiguously consent to the transfer of your personal information to, and the collection and processing of such personal information in Canada, and we will safeguard any personal data collected.


We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you; for example, we may use a payment processing company to receive and process your credit card transactions for us. Unless we tell you differently, our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.  We will not be responsible for the privacy policies or data handling practices of third parties or any links provided.


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Contact Us

If you have any questions or concerns regarding our privacy policies, please send us a detailed message at, and we will do our best to address your concerns or make any corrections to your personal information.

Changes in the Privacy Policy

This Privacy Policy may be updated from time to time. If we make material changes, we will post an updated Terms of Service ("TOS") on the FEED MY HORSE™ website and software 45 days in advance of the effective date of the updated TOS. Please note that, for existing users, unless otherwise provided by applicable law, your continued use of the Services following the effective date of the updated TOS means that you agree with, and consent to be bound by, the updated TOS.

We also comply with Canada's Anti-spam Legislation.